This article is for the new web designer or entrepreneur who wants to get high rankings for your site in search engines, but does not know how. We will look at 7 Basics of seo below. These are not the only things you want to know about seo, but these are the areas that you should know first. I have listed the order in which they should approach them. Some topics are only a minute, some take a little 'longer (cleaningHTML), and the other becomes a continuous process (keywords). But after reading this list, you should have a good grip on where to begin and where they go.
Basic SEO 1 will start with a definition. If you do not understand what SEO is, then you will not be able to optimize your site correctly. SEO stands for Search Engine Optimization is the process through which one) for the optimization (setting up your website so that you positionedwell in search engines (Google, Yahoo, MSN, etc.). This is not the same as designing a website so that attracts people and attracts them to buy. This is an entirely different discussion.
SEO is what they really do to improve your site to your search engine positioning. If you do a search on Google for each keyword will be listed with a list of links. At the top of the page and on the right side and PPC (pay-per-click)-links, where someone is paidPositioned to receive the amount for each click. Basically, with PPC, the more the better your position to pay. Most people only look at these deals are looking for. You do not need SEO to get one of these positions, just a lot of money.
Most of the side are the "natural" or "organic results". These links are in the order in which Google has found listed at the top of the search query, with the best match is crucial. There are only 10 records per page and most people only in appearance1. First, and perhaps the 2nd Place. So, your site must be counted among the top 10 and the worst among the top 20 in an exhibition helpful. Here come into play with SEO, you are adapting sites code, so that search engines your site will rank high in the lists. This can be a process so complex, as can be tens of thousands of sites competing for the same ad at the top. One trick is to steer the pages less popular keywords to get morePlacement. It is far better to focus on the early side of a search for a term that gets 1000 searches per month, as the third page of a search term that millions of visits (page almost nobody) is three or higher.
SEO Basic 2 your website must be search engine friendly, so do not fix the bad code. Search engines Send a spider "or" bots "that research on the Internet, cataloging and categorizing Web pages, they ran. If the search engineruns into trouble getting through your site, then your page will rank is not bad, or worse, your site's skip all together. Your Site Search Engine Friendly means that the code (frame easy access), not with errors in the code (see the error code), and directs the search engine on your site (ease of navigation).
So, try to govern from HTML complicated as possible. Things like Flash sites look great, but can cause engineProblems. Check your site for all the errors in the code, this is fairly easy to use Web design programs like Dreamweaver to do this for you automatically. And the floor with a text-based navigation bar on every page. This is normally placed at the bottom of the pages. You can also validate with a "Site Map" page in the Web page text-based with easy to follow the links to all important pages. The search engines are looking for a page map of the site and use it to navigate to a websiteif available.
SEO Basic 3 is by far the No. 1 most important aspect of SEO: Keywords. Keywords are what people look at the search engine to find a way to interesting web pages. You must know what keywords people are likely to be used to find your site, and then these terms as keywords on your site. Start making a list of all combinations of keywords you can use, you use to find your site to believe it. Try them all lookingThe engine and see what you came with.
You now see how you search the Web and what other possible search terms can be used for the same positions. There are several tools on the Internet to help with this research. A great free tool, Google is available:
https: / / adwords.google.com / select / KeywordToolExternal
Google is a search term is then a list of similar keywords, how often they were searched in the previous month andSome vendors provide comparative data for Google Adwords. So you can quickly find the keywords and see how they perform. As noted in SEO Basic 1 is a good idea is to make your site for the keywords most frequently used or combinations of keywords to optimize so that you can get a higher ranking. Google keyword tool can help you get out of this.
If you only want 1 or two keywords to be on one page in particular. Many times the key words that overlap, so you can concentrate onmore combinations of keywords and keyword combinations cover many others at the same time. For example, if you sell a training course in Photoshop site, you can for that keyword phrase "Adobe Photoshop training video set," This not only benefits are optimized for the combination of keywords, but also to other keywords and combinations, and optimize the planning are:
Adobe
Photoshop
Training
Adobe Photoshop
Photoshop Training
Adobe PhotoshopTraining
Photoshop Training Video
Adobe Photoshop Video Training
Photoshop Training Video Set
To try and deal with multiple combinations of keywords that different combinations of keywords and the others will be included.
Once you know what keywords you're ready to place these keywords on your page. The main places that you want the keywords are used:
In the title of the page (meta tag title)
In the description of the page (meta descriptiontag)
In the first sentence of the page
In each image alt tags
For links to and from the side
Well represented in the body of the page
The keyword meta tag is no longer seen by search engines, but I put my keywords in this tag, so I only have one note for my own use, if EES.
Be sure to choose your keywords right, and to ensure that they do not exceed 5% of usage of the page. Easy ways to get the keywordsis on one side with the use of such lists as:
Scope:
Adobe Photoshop or video set of training for educators
Adobe Photoshop or video set of training students
Adobe Photoshop or video set training for firms
or Adobe Photoshop training video set as a hobby —
Please note that the text of a page should be more user friendly. If the keywords too often, or very strange on your page, you can order better in search engines, but it will driveVisitors. Who wants to read a page written badly?
4 Basic SEO "Do not try anything funny." There are many "Tricky" things you can do things more keywords into a page without disturbing your visitors. The problem is that the search engines on these tricks, and to penalize your site if you use them. So not one of the following or you can find your site to disappear from the lists search engine.
White on a white backgroundTrick or similar text coloring. Even with a very light gray text on a white background, or very dark gray text on a black background came from search engines.
Repeat the keyword over and over again. People used to do things like this at the top or bottom of pages: Photoshop Photoshop Photoshop Photoshop Photoshop. Who worked in the early days of search engine optimization, but no more. You should try this trick in alt tags, the names of images,Links or other places in the code. Search engines are here and you will be punished.
Using keywords in comment tags like this:. It is also possible that the keywords in hidden form fields as follows::. Search engines will be on site and score accordingly. For the same reason, do not create hidden links as a place to hide the search words.
Even if you use keywords in the names of images and alt tags is a great idea, I do not think you are only a few can create a "clear gifImage size 1×1 and fill them with keywords. Search engines are very good at spot tricks as well.
, Using keywords therefore not groped for a well hidden behind search engines, and must be corrected. Just keep in mind when you think you have to hide keywords for search engine you can be sure that they thought and are doing their best to make your site accordingly, if this trick to devalue black hat "Tricks.
SEO Basic 5 All pages should link to other pages. Major search engines like links. They can sell links to external sites, but also go on your site links to other sites. So in this case with multiple pages can be helpful. Also because now all those sites that are linked, so you have gives you a great place to use keywords. Make sure that your links contain the keywords.
But, and this wouldSection 4, do not create "doorway pages" that redirect you to another page. It used to be common practice to create SEO too (hundreds) of doorway pages, each filled with specific keywords that redirect all visitors to the actual page they were seeking. That would give your site a lot of pages, with many internal links and allows you to determine this port you can optimize pages for specific keywords, but. . . The search engines have got wisethis trick to divert and penalized the use of the pages. So you do not use redirection when you need it. And never Doorway Pages.
SEO Basic 6 Just try to create a page optimized for one or two groups of keywords. More than just diluted your relationship keyword. Search engines analyze your site to determine which words are used as keywords. They do this by clicking on the title, the description of the page, the name and the word on the page. Will thendetermine how relevant your keywords on your page. So if you try too many different keywords to a page, use only that portion of a single keyword or a group for the page. This is the best keywords for a larger group, as described above, rather than trying to play a hand for a number of different keywords that are not only used in a sentence, to optimize. If you have a page optimized for different keywords unrelated to the creation of several moredifferent faces and rewriting body text on each page for keywords to optimize the game. To ensure that each page for each keyword, and get a better ranking in search engines.
Basic SEO 7 Be patient. Even with an optimized website to perfection and can not increase for several months in placement in search engines. I usually recommend waiting at least 90 days and up to 6 months to see how well a site isEngines. Even though you have made every effort to produce a specific keyword or keyword combination, you notice that the search engines are not obliged to agree with you goal. So, if you look at the control of various positioning of keywords that you discovered in your research and see how well placed your page. I hope you find that your keywords are selected, you will get listed your site as you want, shows that you have your SEO is working properly.
If youfind that your page is ranking better for a different keyword, you should examine your page code to see why and make adjustments as needed. Maybe your page is placing higher for a keyword combination you weren’t focusing on, but it is still a good combination for your goals. This gives you an ideal opportunity to go with that new combination to achieve even higher placing.
So, get started right now on your SEO. The longer you wait, the longer it will be before your web site is also shows the search engines.
Finally:
There are a lot more of these 7 points SEO fast, but that will get you started on the right track. Go through these steps and your web pages will apply to any other SEO you might want to run on your site in future positions.